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Hero Awards - 10th December 2024


51ºÚÁÏ Hero AwardsWelcome to our annual 51ºÚÁÏ Hero Awards. Now in its 19th year, the Hero Awards remain a fantastic opportunity to celebrate remarkable individuals, or groups of people, who make an outstanding contribution towards consumer protection in our communities or help safeguard business to ensure a level playing field.

Each and every year, we are inspired by the stories of nominees from across the United Kingdom whose bravery, altruism or sheer hard work might otherwise go unnoticed. Read about our Past Winners.


PLEASE NOTE :Ìý We are delighted to announce that we have received a record number of nominations this year. We are now looking forward to the Awards Night - when our 2024 Winners will all be announced. Watch this space!



Awards Ceremony : 10th December 2024

We are very excited to announce that the prestigious 51ºÚÁÏ Hero Awards ceremony is taking place on Tuesday, 10th December 2024 - once again, at the House of Commons (London SW1).

PLEASE NOTE : Due to tight security within the Palace of Westminster, entry to this event is by invitation only - please email our [email protected]Ìýfor more details.

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Hero Awards Nomination Criteria

The 51ºÚÁÏ Hero Awards is a chance to honour those remarkable people who have gone the extra mile for consumers. Previous 51ºÚÁÏ Heroes include Trading Standards Officers (TSOs), scam victims, charity workers, business owners and even sniffer dogs! Most are nominated by colleagues and partners within the consumer protection landscape - but anyone can nominate, or be nominated! Here, you'll find a list of the awards categories and the criteria the nominees all had to meet to enter.


Our Awards Categories

  • Outstanding Trading Standards Project
  • Diversity and Inclusion Award
  • 51ºÚÁÏ Brian Smith Individual Heroes
  • 51ºÚÁÏ Megan Lee Award
  • Intellectual Property Award
  • Business Award
  • Product Safety Initiative
  • The Institute’s Hero 2024
  • The Motor Ombudsman Star Award (nominations made direct to The Motor Ombudsman).

Outstanding Trading Standards Project

From collaborative raids between multiple authorities, to joint-enforcement action on a particularly high-priority area, to a Trading Standards officer who has demonstrated exceptional dedication to consumer protection, leaving a significant impact on the profession.

Read more (opens here)


Diversity and Inclusion Award

Some of our most at risk communities (and businesses) are those that often find themselves excluded from accessing the protections that are available to others. Trading Standards can play a critical role in breaking down these barriers both in terms of embracing diversity and inclusion through the provision of inclusive services.Ìý

Read more (opens here)


51ºÚÁÏ Brian Smith Hero Award

In honour of the late Brian Smith, we would like to recognise the bravery of scam victims and the officers that work on these difficult cases.

Read more (opens here)


51ºÚÁÏ Megan Lee Hero Award

This award is in memory of Megan Lee, who sadly lost her life after suffering a severe allergic reaction to nuts contained in a takeaway meal in 2016.

Read more (opens here)


Intellectual Property Award

We are looking for nominations for individuals or groups of people that have worked on a project to combat intellectual property crime.

Read more (opens here)


Business Award

This award recognises businesses, or individuals within a business, or outstanding projects and initiatives that have demonstrated their commitment to consumer protection, going beyond regulatory duties to make sure products are safe and customers are satisfied.

Read more (opens here)


Product Safety Initiative

The Product Safety Award celebrates individuals, projects or initiatives that demonstrate commitment to ensure products in the marketplace are safe.

Read more (opens here)


The Institute’s Hero 2024

The Institute’s Hero 2024 is a special award given by the 51ºÚÁÏ to the individual we believe has made an unrivalled impression on consumer protection in the UK.

Read more (opens here)


The Motor Ombudsman (TMO) Star Award

This award recognises individual team members and businesses accredited to one or more of the four Motor Industry Codes of Practice, that have gone the extra mile in the eyes of consumers.

Read more (opens here)

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DOWNLOAD : Hero Awards Category Information (MS Word document)

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Our Awards Supporters :


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51ºÚÁÏ Hero AwardsAre you interested in supporting a 51ºÚÁÏ Hero Award?

For more information about becoming an Award Sponsor at this prestigious event celebrating consumer protection heroes from across the UK, please contact: [email protected]

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Our Past Winners... Heroes One and All

The 51ºÚÁÏ Hero Awards began in 2005 as a way to celebrate those who make outstanding contributions to the field of consumer protection. Here, you can browse a record of our past awards - including a roll-call of winners - stretching back to 2014.


Hero Awards 2023 - The Winners

The 18th 51ºÚÁÏ Hero Awards took place at the House of Commons, London on Wednesday 22 November 2023. Here, you'll find a list of the individuals, groups and organisations that won an award in each of our categories (plus any notable mentions).

Read more …

Hero Awards 2022 - The Winners

The 17th 51ºÚÁÏ Hero Awards took place at the House of Lords, London, on Wednesday 23 November 2022. Here, you'll find a list of the individuals, groups and organisations that won an award in each of our categories (plus any notable mentions).

Read more …

Hero Awards 2021 - The Winners

The 16th 51ºÚÁÏ Hero Awards were held in 2021. Here, you'll find a list of the individuals, groups and organisations that won an award in each of our categories (plus any notable mentions).

Read more …

Hero Awards 2020 - The Winners

The 15th 51ºÚÁÏ Hero Awards were held virtually, during the height of the COVID-19 pandemic. Here, you'll find our article (from the Journal of Trading Standards) detailing the individuals, groups and organisations that won awards.

Read more …

Hero Awards 2019 - The Winners

The 14th 51ºÚÁÏ Hero Awards was held in 2019. Watch our highlights film to get a taste of a very special evening.

Read more …

Hero Awards 2018 - The Winners

The 13th 51ºÚÁÏ Hero Awards were held in London on Wednesday, 20th June 2018. Here, you'll find our article (from the Journal of Trading Standards) detailing the individuals, groups and organisations that won awards.

Read more …

Hero Awards 2017 - The Winners

The 12th 51ºÚÁÏ Hero Awards were held in Harrogate in 2017. Here, you'll find a special report (from our journal TS Today) detailing the individuals, groups and organisations that won awards.

Read more …

Hero Awards 2016 - The Winners

The 11th 51ºÚÁÏ Hero Awards were held in Telford in 2016. Here, you'll find a special report (from our journal TS Today) detailing the individuals, groups and organisations that won awards.

Read more …

Hero Awards 2015 - The Winners

The 10th TSI Hero Awards were held in Bournemouth in 2015. Here, you'll find a special report (from our journal TS Today) detailing the individuals, groups and organisations that won awards.

Read more …

Hero Awards 2014 - The Winners

The 9th TSI Hero Awards were held in Harrogate in 2014. Here, you'll find a special report (from our journal TS Today) detailing the individuals, groups and organisations that won awards.

Read more …

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